URBN Employee Social Media Guidelines 

Revised 9/9/25

URBN welcomes our employees to share elements of their work at URBN with their social media  followers, including on platforms like LinkedIn, TikTok, and Instagram. However, employees must  follow certain guidelines when sharing online.  

This document is meant to provide general best practices when sharing work-related content on personal  channels. Please always partner with your manager or HR to discuss specific situations or questions. 

Confidentiality: Do not disclose any confidential or proprietary information about the company.  This includes business and marketing plans, tools or technology used, financial performance, and  any other sensitive information.  

For a list of confidential/proprietary information, refer to the Code of Conduct > 

Representation: Employees should not imply that they are speaking on behalf of the company unless  they are authorized to do so. 

Conflicts of Interest: Some activities on social media, like serving as an ambassador for a competitor,  may also fall under the Conflict of Interest clause in our Code of Conduct. If you have any questions  on this, please reach out to hr@urbn.com. 

Logos: If using the URBN logo, please only use our Approved High-Res Logo > 

Photography and Videography: Please use extreme caution when taking photographs or videos  in any area of your workplace. We also advise you to be respectful of others that may be included  in the photograph or video and ask for their permission to post prior to doing so. Examples of  elements or information that should never be posted on social media include:  

• Product samples

• Fabric samples

• Creative inspiration

• Sales data

• Unreleased marketing plans or images

• Unreleased promotional materials

• Computer or POS screens 

When capturing content, please also follow the guidelines specific to your area of the business.  

Home Office 

Photos taken in areas of URBN brand buildings/spaces at the Navy Yard should be carefully  evaluated for proprietary or non-public information. This is especially true in areas not accessible to the public or which require URBN ID Badge access.  

Note: There are also several Navy Yard-owned areas where photography is strictly prohibited. To learn  more, review the Navy Yard Map > 

Stores & Restaurants 

Photos and videos should not be taken in the back of house or manager’s offices for use in social  media posts. Additionally, processes described in the Opening & Closing Back Office Procedures as well as operational processes like transfers, markdowns, damages and dimeouts, should not be  

filmed or photographed. Ensure the space is clear of any proprietary information, including in the  background of photos.  

Supply Chain  

Photos and videos should not be taken on the warehouse floor, in break rooms, or in offices for use  in social media posts unless prior approval has been given by leadership. Any processes happening on  the warehouse floor, in break rooms, or in offices may not be shared on social media.  

If you are unsure whether certain information is confidential or if you have any questions about social  media use, consult with your manager or reach out to hr@urbn.com.