5 Passive Income Ideas for Creators in 2025
Apr 24, 2025
Relying solely on brand deals or one-off payments is risky in the creator economy. That’s why creators in 2025 are focused on passive income. Here are five top strategies:
1. Affiliate Marketing
Use platforms like LTK or Amazon Influencer Program to recommend products and earn commissions on every sale. These links can live in your bio, YouTube description, or IG Story Highlights.
2. Kale Creator Rewards
Kale makes passive income easier than ever. Post content for partner brands, get paid automatically, and potentially attract long-term collaborations, all without chasing deals.
3. Digital Products
Have a knack for editing, writing, or design? Sell templates, LUTs/presets, eBooks, or Notion dashboards. Once created, these products can generate sales for months or years.
4. Subscription Platforms
Services like Patreon, Fanhouse, or Substack let you monetize loyal followers. Offer exclusive content or behind-the-scenes access for a monthly fee.
5. YouTube Monetization
With YouTube Shorts and regular videos offering ad revenue splits, YouTube is a long-term income goldmine. Evergreen videos can continue to earn you money long after you upload them.
Smart creators layer these income streams together, building sustainable revenue. Start small with Kale to earn while you learn.
