Beauty Content Guide

When it comes to filming beauty content on Kale, quality really matters. Beauty brands love polished, well-lit videos that look like they could live right on their own grid, so here are a few easy tips to help you nail it every time.

1. Lighting is everything
Natural light is your best friend. Film during the day and set up in front of a bright window, facing the light. Avoid filming in bathrooms or under overhead light, since artificial lighting can make your skin and the product look different on camera.

2. Keep it clean
For beauty, you always want to keep the shot as clean and simple as possible. This means tidying up your space and wiping your camera lens before filming. Wear neutral colors and make sure your background doesn’t distract from the focus: you and the product!

3. Use your back camera
The back camera always captures higher-quality video than the front lens. If you don’t have the newest phone or your screen has scratches, opting for the back camera instead of the selfie camera is a great option. Prop your phone up using a tripod, grippy suction, or stack of books so it stays steady in the window while you film. Grab a test shot to make sure you’re in frame and get filming!

4. Match the brand’s vibe
Get inspired! Before filming, scroll through the brand’s feed to see what kind of content they post or repost. Pay attention to the lighting, editing style, and quality so your video feels consistent with what they already love.

Beauty content stands out when it looks clean, bright, and intentional. Taking the time to create high-quality, on-brand videos doesn’t just make your content look better, it also helps you stand out for future paid opportunities. Beauty brands often invest in ads, whitelisting, and content licensing, so polished videos can open doors to relationships and higher earning potential. Next time you claim a beauty challenge, implement these tips to put your best foot forward!