How to get perfect lighting for your TikToks & Reels

Sep 12, 2022

Hard truth: Good lighting makes your videos easier to watch. We know content is king, but you can’t get there with bad lighting.

You can achieve a great look with everything you have at home. No equipment necessary. Here’s how.

Use a window

  • Open the curtain or blinds of your window.

  • Position your camera in front of the window so it’s shooting away from the window.

  • Stand in front of the window with the camera facing you. The light should be hitting you or your product.

Take advantage of late afternoon light

  • Go outside or find a window that faces South/West after 4PM. Let that soft afternoon light hit your face or your product at a sweet angle.

Go outside during the day

  • Avoid shooting outside when the sun is at its highest. Capture that morning or late afternoon light instead—it’ll look better on you.

  • Put a candle or dim lamp behind you to give your background some character.

  • Avoid ceiling lights as much as you can.

Use candles & lamps when it's darker

  • Put your camera next to, or in front of, a lamp and let that be your main source of light for your face.

  • Put a candle or dim lamp behind you to give your background some characters.

  • Avoid ceiling lights as much as you can.

© 2025 Palette Technologies, Inc.

All rights reserved.

© 2025 Palette Technologies, Inc.

All rights reserved.

© 2025 Palette Technologies, Inc.

All rights reserved.